Deservedly Served: Exclusive presentation of a collector’s collection of clothing created from iconic jerseys of NK Maribor (PHOTO)

Published on 3. April 2024 3. April 2024

Photo: NK Maribor/Mediaspeed

A new chapter of humanitarianism: the project presented in the hospitality areas at Ljudski vrt was born from the collaboration between NK Maribor and Mastercard. It’s a special collector’s clothing collection created from authentic football jerseys, which, as a charitable action, further enhances and strengthens the successful cooperation between the long-time business partners. The proceeds from the Deservedly Worn Out campaign will be used for purchasing soccer balls, which will be donated by NK Maribor to local clubs, thus further contributing to the development of young football players.

Photo: NK Maribor/Mediaspeed

These jerseys are not just football jerseys; they are carriers of history, pride, and unforgettable victories. The jerseys have been transformed into various basic clothing pieces, giving them a new life. In doing so, we not only preserve memories of memorable moments of NK Maribor but also contribute to the development of new generations of players who may also continue the story in purple.

Photo: NK Maribor/Mediaspeed

Bojan Ban, NK Maribor Director: “Both in the sports and business aspects, NK Maribor strives to take a step further, to make new strides forward. We always aim for progress in various aspects of our work and in caring for the constant development of the brand, and this step is one of those we strive for to be innovative. NK Maribor has shown many times in the past that it is the best sports brand in Slovenia, which we also build with such projects. If we can carry out such good projects with any of our partners, so much the better. Collaboration with Mastercard is just an upgrade of the excellent business cooperation that has been going on for almost seven full years now. This collaboration was actually a natural fit – NK Maribor, creating priceless experiences, and Mastercard, supporting such experiences. With such projects, we also give back to the football environment from which we draw our current and future players, our members. With this, we have closed the circle. The proceeds will be used to purchase soccer balls, which we will donate to local football clubs and schools, thereby contributing to the development of young football players.”

Photo: NK Maribor/Mediaspeed

Aleš Petejan, Marketing Director, Mastercard Slovenia: “Mastercard has it in its DNA to connect people with their passions. Sports, in particular, is one of the greatest passions. Together, we suffer from failures, and together, we rejoice in victories. We have been successfully collaborating with NK Maribor on various projects for 7 years now. We understand the importance of our brand and strive to help with future development. We liked the idea of connecting the club’s history with the development of future football generations in Maribor, but also in the wider community. This is a continuation of our successful cooperation with NK Maribor, and we are very aware of our role in the community, so we decided that in addition to automatically directing most of the money to charitable purposes, we also contribute an additional share. With the purchase of products with a Mastercard card, Mastercard will double the funds raised. Now we can proudly look back on history at the presentation of these clothes, and in a few decades, jerseys of new generations of players will be added to this collection, who may also grow into successful football players with this help.”

Goran Radinović, Founder and Creative Director of Aritmija agency: “At the end of the most successful past seasons, NK Maribor jerseys became the most desired piece of purple clothing among fans. With this in mind, we created a collector’s clothing collection composed of fragments of authentic jerseys, which not only honor glorious moments but also allow fans to physically feel a piece of history. So that we can continue to be part of legendary moments in the future, Mastercard will allocate part of the proceeds from sales to supporting the development and improvement of conditions for young football players.”

The jerseys worn by the players in individual matches have been transformed into various basic clothing pieces, giving the jersey a new life as part of the Zasluženo odsluženo fan collection. As part of your fan or everyday wardrobe. Become the owner of a piece of historical moments and contribute to the development of young football hopes with your purchase. With the purchase of products with a Mastercard card, Mastercard will double the funds raised. Hoodies and T-shirts are available, and you can find the collector’s collection at Vijol’čna Bajta and online at: https://zasluzenoodsluzeno.vijolcnabajta.si.