Slovenian natural gem and French artistic inspiration: this season’s second-placed team from Tolmin in special away jerseys
Photo: NK Tolmin
Football is not just a sport that connects people through enthusiasm for the game, but it can also be a powerful tool for promoting natural beauty and rich cultural heritage. This has been demonstrated by NK Tolmin, which, in collaboration with the Public Institute for Tourism Dolina Soče and renowned French designer Clement Thiery, known as Saintetixx, has unveiled new emerald jerseys inspired by the beautiful colors of the Soča River.
An Alliance with a Deeper Meaning
When we think of football, we usually first think of the ball, the pitch, and the adrenaline of the match. However, in this case, it’s about something more. NK Tolmin, one of the clubs with a tradition in northwestern Slovenia, has taken a step beyond the game itself. With their new away jerseys, they aim not only to promote the club but also to raise awareness about the natural treasures of Slovenia, particularly the Soča Valley.
The emerald hues of the jerseys symbolize the Soča River, known to many as one of the most beautiful rivers in Europe. Its remarkable emerald color, winding through the heart of the Soča Valley, is a symbol of pure nature, peace, and freedom—qualities cherished by both locals and visitors not just during sports activities, but also in everyday life and exploration. With every appearance in these jerseys, the players of Tolmin proudly represent their connection to their home region and its beauty.
Connecting Sports and Tourism
The Tolmin Football Club is not just a sports organization; it is also an ambassador for its area. In collaboration with the Dolina Soče Institute, they have decided to gift opponents and their fans with special promotional packages containing selected local products and informational materials about the Soča Valley at each away game. Through this, they aim to raise awareness of the rich offerings of the region and encourage people to visit these unspoiled beauties.
The Soča Valley has long been known as one of the most popular destinations for nature lovers, active tourism, and adventure sports. Now, football enthusiasts across the country have the opportunity to discover it as well. Football is becoming a tool for promoting sustainable tourism and cultural heritage that transcends the boundaries of the local pitch.
Sport as an Ambassador for the Region
NK Tolmin, which competes in 2. SNL, continues this alliance between sport and the local community with this move. Through the project, they want to prove that sports are not just entertainment, but also a platform for spreading important messages—from the importance of preserving nature to sustainable tourism. In these jerseys, the Tolmin footballers will carry not only the colors of their club but also the heart of the Soča Valley at every away game.
The Soča River, often described as the “emerald beauty,” is one of the most beautiful rivers in Europe, and its clear waters and breathtaking nature have long attracted visitors from all over the world. With their new jerseys, the players of NK Tolmin send a clear message—nature and football can create a strong bond that awakens a sense of belonging and pride.
This text was automatically translated using AI.
Author: editorial Football Planet
News
#2snl
#tolmin
Share